UNIVERSITY of Southern Queensland (USQ) Vice-Chancellor and President Professor Jan Thomas has announced the University’s Fraser Coast campus is expanding its Bachelor of Business program to include new majors in tourism, events, marketing and hospitality management.
Professor Thomas said the new programs would allow Fraser Coast students to study close to friends and family without leaving the region.
“Hopefully those students will become business entrepreneurs, strengthening the local labour force and growing the economy,” Professor Thomas said.
Heading the new tourism major being offered from USQ Fraser Coast in the first semester next year will be Dr Elizabeth Saxon.
Dr Saxon has a PhD in sustainable tourism and has lectured extensively at undergraduate and postgraduate levels in economics, policy, planning, anthropology and tourism.
She also has extensive experience as a sustainable tourism consultant with national and international tourism businesses, governments and organisations.
“I am very excited to be part of the USQ Fraser Coast team delivering the new on-campus tourism program next year,” Dr Saxon said.
“Tourism is a great area of study for potential students as employment opportunities and lifestyle choices are extremely diverse.
“Opportunities exist in accommodation, tours, transport, attractions and events sectors.
“Depending on personal preferences you can run your own business or be part of large company brand. You can work for government or not-for-profit organisations. You can also travel all over the world or work at home.”
USQ Fraser Coast Executive Manager Brett Langabeer said the Fraser Coast offered myriad opportunities for tourism ventures.
“There is so much potential here in Fraser Coast,” Mr Langabeer said.
“This region is a living laboratory for students studying tourism with its world heritage assets, award-winning ecotourism products and successful industry leaders.
“Who wouldn’t want to live, work and study here?
“USQ is excited about the expertise and industry experience Dr Saxon will bring to the tourism program.”
Contact USQ Fraser Coast for further information on the programs on (07) 4194 3133,
Freecall: 1800 007 252, or visit www.usq.edu.au.
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Photo: Hervey Bay’s Ebony Andrew (left) and Danielle Mares chat with USQ Lecturer Dr Elizabeth Saxon about the University’s new tourism degree program being introduced at the Fraser Coast campus next year.