humpback whale

Secret tourism business to be revealed

SEVEN global megatrends influencing the future of tourism will be in the spotlight at this year’s University of Southern Queensland (USQ) Fraser Coast Open Day in August 2015.

With a new tourism major being introduced to the University’s Bachelor of Business program on-campus in 2016, Dr Elizabeth Saxon will present a 30-minute session introducing prospective students and visitors to the trends.

USQ Vice-Chancellor and President Professor Jan Thomas said the new program, headed by Dr Saxon, would allow Fraser Coast students to study tourism close to friends and family without leaving the region.


Ebony Andrew (left) and Danielle Mares talk with USQ Lecturer Elizabeth Saxon about the tourism degree.

“Hopefully those students will become business entrepreneurs, strengthening the local labour force and growing the economy,” Professor Thomas said.

Dr Saxon said her Open Day session titled Secret tourism business: the global megatrends affecting our future would outline the far-reaching impacts of tourism across the world.

“Businesses are built on tourism, relationships shaped by it and communities engaged (and enraged) by it,” Dr Saxon said.

“Visitors and businesses are affected by a variety of social, technological, economic and political factors as well as the natural environment.”

Meanwhile, Kingfisher Bay Resort Group General Manager David Hay said he was delighted to hear USQ Fraser Coast would offer tourism subjects at a tertiary level from 2016.

“As tourism is a major industry in our region it is a very exciting step to see that people who aspire to a career in this industry will be able to gain tertiary qualifications without having to leave the Fraser Coast,” Mr Hay said.

“There is a growing need for those who wish to make it their career to have higher level qualifications and access to these studies in our region which has been restricted to external options in the past.

“The decision by USQ to expand their offerings to include tourism is very welcome by those of us in the industry who seek to employ people with the appropriate level of skills and education.

“I congratulate USQ for making the decision to offer these majors in conjunction with your business degrees and I look forward to seeing the positive results for our region in the future.”

Dr Saxon has a PhD in sustainable tourism and has lectured extensively at undergraduate and postgraduate levels in economics, policy, planning, anthropology and tourism.

She also has extensive experience as a sustainable tourism consultant with national and international tourism businesses, governments and organisations.



Feature photo: Hervey Bay is home for the humpback whales from August to October attracting tourists from across the globe.

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